In 2015, Google introduced a significant algorithm update that made mobile responsiveness a crucial ranking factor. Considering the widespread adoption of mobile devices, it is evident that mobile apps have become indispensable tools for boosting ROI and achieving success in digital marketing strategies for brands worldwide. With the millennial generation growing and the future being dominated by mobile apps, it is essential to understand how mobile applications have become powerful marketing tools. Let’s delve deeper:
The Audience Is Always On the Go and Craving Information
In 2017, consumer behavior patterns have evolved, and a large portion of your target audience spends more time on tablets and smartphones than on TV. For example, if people have a Hotstar subscription, chances are 90% of them also have the app installed on their phones to watch their favorite shows on the go. Similarly, you need to identify your potential customers, their interests, and needs, and provide them with an app that is useful and meets their requirements at their convenience, such as when they are traveling or don’t have access to their computers.
By understanding your customers’ buying habits and what they are seeking, whether it’s an entertainment app, music app, reading material, or any other relevant app related to your product or service, you can tailor your marketing campaign accordingly. Hire a team of UI experts and developers to create interesting, useful, and interactive digital applications for web, mobile, and tablets, making customers’ lives more comfortable. With targeted marketing strategies, you can drive more downloads, attract leads and customers, ultimately generating more revenue and views.
Utilize Mobile App Analytics Tools
By utilizing advanced app analytics tools, you can gain detailed insights into your marketing campaign and analyze the impact of your strategies. These tools enable you to track your audience’s purchasing patterns, interests, feedback, location, channel flow, and real-time app experience once they have installed it on their devices. This information allows you to further enhance your app’s user experience, leading to better user retention and higher ROI.
Enhance Customer Engagement
As you constantly brainstorm with your employees to increase customer interaction and achieve sales promotion targets, mobile apps offer a unique opportunity to provide customers with a value or experience they can’t find elsewhere. Brands like Starbucks have achieved this by launching loyalty programs through their mobile app, allowing customers to order and pay online. Loyalty programs tailored to customers’ preferences and offerings have successfully motivated customers to install the app, encouraging them to make repeat purchases and become loyal customers. Similarly, apps like Zomato and BookMyShow are commonly downloaded by millennials. With no need to open a laptop, a simple click and tap on a mobile screen gets the job done. Usability, ease, and accessibility are key components of driving customer engagement.
Generate Positive Returns on Investment
For instance, when Domino’s Pizza developed a mobile app for ordering delivery or in-store pickup, they witnessed a 28% rise in ecommerce and half-year pre-tax profits in the UK alone. In 2017, many people prefer using an app rather than calling the store. According to HubSpot, as the social advertising market is projected to reach $11 billion by 2017, marketers are increasingly focusing on the mobile shift. Mobile advertising accounts for 25% of YouTube’s revenue. Furthermore, mobile users are 77% more likely to share content on social networks compared to desktop users (4.1%), enabling you to organically extend the reach of your content and boost engagement.
Implement Effective Marketing Strategies
Through mobile app usage, many businesses have successfully achieved various marketing goals, including brand visibility, increased customer interest and engagement, competitive advantages, cost reduction compared to outbound marketing methods, making it the most viable marketing and advertising platform for your brand.