If you’re seeking insights into your market and want to track your business performance before and after sales, using a CRM system is the solution. Is your team struggling to navigate a cluttered inbox, spreadsheets, websites, or social media to extract feedback and conversations? Integrating a CRM system will help your team stay updated on […]

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In today’s technology-driven and information-rich consumer market, omni-channel commerce has become a prominent force in the Asian market. Shoppers now expect access to both online and offline channels for ordering, payment, collection, and returns. With shifting socio-economic and demographic trends, brands have witnessed significant changes in consumer behaviors and buying patterns. Marketing companies in India […]

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A decade ago, AdWords, SEO, and social media marketing revolutionized the way businesses connect with customers locally and globally. Search engines optimized their algorithms to deliver accurate information with just a few clicks, while newsfeeds and timelines consolidated content for users. As the power of reaching a live audience with a click of a button […]

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Retailers are undergoing a significant transformation in their supply chain patterns, driven by the increasing expectations of buyers who want deliveries anytime and anywhere. As a result, multi-channel delivery has evolved from a luxury to a necessity. To succeed in the omnichannel environment, businesses need a comprehensive platform that provides a 360-degree view of the […]

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All marketers have considered integrating social listening tools into their strategies. Before delving into how social listening contributes to a buyer’s journey and how marketers can leverage it, let’s first understand what social listening entails. Social listening is the process of monitoring digital interactions to gauge consumer sentiment towards a brand or industry. It also […]

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Whether you’re undergoing a website redesign or already have an existing site, it’s crucial to ensure that new or existing features don’t slow down the loading time. We’ve witnessed many brands investing considerable time, effort, and money into website redesigns, only to be disappointed by slow-loading websites. Our ultimate goal is to provide a positive […]

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A mobile phone has become an indispensable tool for over seven billion people worldwide, allowing them to consume information on the go. It is crucial for businesses to optimize their websites to fit the small screens and provide a delightful experience for users’ thumbs. Google, the search engine giant, rewards optimized websites with better mobile […]

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In 2015, Google introduced a significant algorithm update that made mobile responsiveness a crucial ranking factor. Considering the widespread adoption of mobile devices, it is evident that mobile apps have become indispensable tools for boosting ROI and achieving success in digital marketing strategies for brands worldwide. With the millennial generation growing and the future being […]

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Omni-channel retailing is currently a significant trend in the retail industry as customers increasingly seek a seamless online and in-store experience. To adapt to changing consumer buying habits, marketers must embrace omni-channel strategies. Instead of focusing solely on website, application, or device-based experiences, it is time to consider providing customers with an omni-channel experience. According […]

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By 2020, the global number of smartphone users is projected to reach approximately 6 billion. In light of this forecast, if you’re considering launching your own mobile app, you’re making a wise decision. However, before you embark on app development, there are several factors to consider based on your business goals, challenges, and target users. […]

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