Market statistics indicate the significant potential of mobile app development. In 2017, it was projected that over 268 billion mobile app downloads would generate an income of $77 billion. The number of mobile phone users was estimated to reach 4.77 billion in the same year. With such promising figures, businesses are willing to invest in developing mobile apps that cater to their specific needs and benefit their consumers.
To ensure the overall success of a mobile app, it typically goes through five key stages of development:
The strategy stage involves understanding the business requirements and determining the app’s goals. It includes deciding the target platform (Android, iOS, web) based on the target audience, budget, and priorities. Choosing between native, hybrid, web-based, or cross-platform development approaches is also important. Competitor analysis and addressing potential challenges are integral parts of the strategy stage. Defining the purposes of the app, its benefits for the business and customers, and its impact on brand awareness helps shape the app’s features and design.
The design stage focuses on creating the visual and functional elements of the app. It involves considering the app’s purpose (e.g., entertainment, education, e-commerce) and ensuring quality performance. Taking time to design aesthetically pleasing and user-friendly interfaces contributes to a positive user experience. The design should align with the IT design architecture of the company. This stage results in screen designs, active features, and control functions, which are then used in the development process.
With millions of apps in the market, a robust marketing strategy is crucial to stand out and drive downloads. Merely installing the app is not sufficient; re-engagement and retention strategies are necessary to keep users coming back. Email newsletters, personalized offers, user reviews, informative blog posts, and a presence on various channels are effective marketing tools. Leveraging inbound marketing techniques can help generate brand awareness and promote the app to a wider audience.
App maintenance is essential for consistent user engagement and satisfaction. To maintain success, the app should offer a unique and innovative experience compared to competitors. User data security should be a top priority, and the app should be fast and stable. Continuous monitoring of performance, regular updates, and delivering compelling product value or services to users are vital for maintaining app success.
Building a mobile app based on these five stages and meeting consumer expectations can lead to a successful app in the dynamic mobile ecosystem.