The design of your website plays a crucial role in attracting customers. However, it is often undervalued when it comes to investment and measuring ROI. While some business owners may dispute the impact of website aesthetics on measurable ROI, we firmly believe that a well-designed website can work wonders for your brand. Investing in website design or redesigning can yield numerous benefits and prove to be a worthwhile investment.
Longer Website Visits Lead to Positive ROI
It’s evident that when customers spend more time on your website, they are more likely to make a purchase. According to the publication “Web Design for ROI,” visitors form an impression of your brand’s credibility within a fraction of a second of landing on your site. There is a positive correlation between website visit duration and the ROI of website design. While this may seem like an intangible measure of ROI, customers often equate the quality of the packaging (website design) with the quality of the product. Therefore, it is essential to design your website with simplicity, cleanliness, and easy navigation in mind.
A recent survey by Social Triggers revealed the following insights:
94% of respondents focused on website design and layout.
Only 6% of respondents emphasized website content.
Most respondents believed that in the realm of e-commerce, a website should be treated as a separate product or service.
Additionally, let’s explore some reasons why potential customers do not trust poorly designed websites, based on extensive research on avid website visitors. If your website exhibits any of the following, it may be time to consider a redesign:
Pop-ups: Visitors find pop-ups annoying and irrelevant, often leading them to immediately abandon the website.
Ineffective search function: If the search feature on your website fails to provide relevant results, customers become confused and may leave the page.
Web design color: Monotonous color schemes can make a website appear dull and unengaging, causing customers to lose interest and leave.
Quantity of text and font quality: Websites overloaded with text make it difficult for customers to navigate, and font size should be optimized for readability.
You don’t need unnecessary elements to make your website visually appealing. Customers trust websites that are easy to navigate. By eliminating unnecessary features, you can reduce costs and focus on creating a usable website that offers a clean and intuitive user experience. This will increase traffic and ultimately lead to a higher measurable ROI.
Measuring ROI through Shopping Cart Trends
According to recent statistics from “Web Design for ROI,” the average online shopping cart abandonment rate is 60%. This indicates that customers may initially show enthusiasm by adding items to their carts but ultimately decide not to complete the purchase. Enhancing the shopping cart experience is a critical aspect of website redesign. Implementing smooth call-to-actions and email reminders can optimize the customer’s shopping journey and contribute to an improved ROI. In conclusion, when visitors come to your website, they are not just purchasing a product or service; they are also evaluating the credibility of your brand. Recent statistics demonstrate that design plays a fundamental role in creating a strategic and profit-maximizing business tool. Therefore, investing in website design or redesigning is essential for maximizing ROI and establishing a strong brand presence.