Mobile apps have revolutionized the mobile experience and how people use their phones since 2017, and that’s why users can’t seem to put their phones down. To meet the expectations of these consumers, your mobile app design needs to avoid common mobile UX mistakes. Here are some key considerations:
Avoid Complicating It With Features:
Overloading your app with too many features can slow down its performance and disrupt its overall functioning. When designing your mobile app, focus on including the main features that will serve the majority of user needs. Once the app undergoes testing and gathers feedback, you can consider adding new features or updating existing ones based on user input.
Don’t Force Users to Sign In:
While it may be important for your business to have users sign in and share their information, it can be annoying for them. Consider allowing users to access the app as a guest login, particularly for e-commerce sites, so they can experience the app without any barriers. If users find value and delight in using the app, they are more likely to register or make a purchase voluntarily. Making sign-in optional can actually increase your sales potential.
Optimize Loading Time:
Users expect a responsive experience when using a mobile app, similar to a website. They want the app to be fast and work instantly with a touch. If the app is slow to load, users may become frustrated and either start tapping multiple buttons to get it to work or abandon it altogether. Therefore, a fast-loading mobile app design is always advantageous.
Incorporate User Feedback During Redesign:
With millions of apps in the app store, there is a constant need to redesign and enhance your app to keep users engaged. However, it’s crucial not to solely focus on aesthetics. Pay attention to user feedback and prioritize improvements that enhance the user experience. Strike a balance between design and functionality to create meaningful engagement for users.
Maintain Uniqueness and Relevance:
To capture users’ attention and keep them engaged, it’s important to ensure that your app’s functionality, UI, and UX stand out from the competition. Your app should be innovative, useful, and tailored to customers’ preferences. Stay updated with market trends and changes, conduct qualitative surveys to understand user preferences, and avoid making your app look like a copy of others.
Utilize Sufficient White Space:
Lengthy forms can discourage users from signing in. By reducing the form size and minimizing the number of fields, you can significantly increase the completion rate. This is especially important for mobile users, as touch targets and links are closely placed. Ensure there is enough white space between elements to allow for easy tapping and interaction.
By considering these points, you can improve the user experience of your mobile app and guide your customers further along their journey.